Our Mission

Every person in uniform.
Trained to standard.
Every day.

Quantified, coached, standards-based training has always been gated by access — to ranges, ammunition, time, and budget. The result: the vast majority of people in uniform qualify once a year and hope for the best.

Street Smarts exists to eliminate that dependency. We build the infrastructure that lets any unit deliver repeatable, evidence-backed training on their own terms — no range time required, no instructors flown in, no quarterly scheduling bottleneck.

Our Team

Built by people who have lived the problem

Street Smarts is led by veterans and operators who experienced the training gap firsthand. We pair operational experience with engineers and designers building scalable simulation, content, and data systems.

33% Mil/LE Team Members
4 Offices
2017 Founded

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We are always looking for people who care about readiness, standards, and real-world impact.

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Our Offices

Across North America

New York
44 Wall Street, Ste 703
New York, NY 10005
Texas
317 6th Street
San Antonio, TX 78215
Florida
140 S. Beach St. Ste 206-208
Daytona Beach, FL 32114
Canada
6 Curity Ave Unit i
Toronto, ON M4B 1X2

Let's talk about readiness at scale

Tell us the standards you answer to and the gaps you face. We'll map a path to persistent, measurable training.

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Oliver Noteware, Founder & CEO
Origin Story

As a Marine infantry officer, I faced a problem every small-unit leader knows: getting my people to the range was the exception, not the rule. There was never enough ammo, trucks, ranges, or time.

So we improvised: we ran drills in the parking lots and in the barracks, patrolled the same quadcons for hours, and spent a lot of time at the armory. Every now and then, we got access to the "marksmanship simulator" on base: a single-pane projector that required a reservation in RFMSS and a contractor to run it. It was better than nothing, but it wasn't readiness.

I realized that the bottleneck wasn't a lack of desire to train; it was a lack of infrastructure. There was too much demand for "exquisite" capabilities like live fire-and-maneuver ranges, relative to their supply.

The existing tools failed us. Legacy simulators were walled gardens — expensive, stationary, and locked behind contractor support. They were designed for acquisition cycles, not for the Lance Corporal who needed reps today.

We built Street Smarts to make access to training ubiquitous — to mitigate the realities of logistics with the speed of software, giving commanders a way to move the range to the unit, not the other way around.

We knew there had to be a better way to sustain individual and small-unit tactical proficiency, so we set out to build it.

Oliver Noteware — Founder & CEO
Former Marine Infantry Officer